The report, written by Astute Analytica market consulting firm, predicts that by 2032, the total revenue of the digital printing industry in Saudi Arabia will increase from US$351.33 million in 2023 to US$766.58 million, and predicts a compound annual growth rate of 9.24% from 2024 to 2032.
The surge in demand for digital printing solutions in Saudi Arabia is largely driven by the region's "Vision 2030" plan. The plan aims to diversify the economy, reduce its dependence on oil, and commits to sustainable development at its core.
The report points out that retail, education and advertising are the main drivers of digital printing growth. The demand for customized packaging and promotional materials in the retail industry alone has increased by 15%.
The report estimates that government initiatives to support small and medium-sized enterprises (SEMs) have led to a 25% increase in the number of companies using digital printing technology for branding and marketing.
This rapidly growing market demand has prompted 40% of printing companies in Saudi Arabia to invest in digital printing technology.
At the same time, digital printing technology has obvious advantages in terms of sustainable development, including reducing waste and lowering energy consumption, making it an important measure that can help governments achieve their sustainable development goals.
In addition, the number of Internet users in the region continues to increase, now exceeding 33 million people, further highlighting the potential for the integration of digital marketing and printing technology.